Impact Report
Everyone has a song. Everyone deserves to sing. Together.
Who We Are
Executive Summary
Singing Club is the flagship wellbeing programme of Think Cre8tive Group CIC.
We believe everyone has a song — and everyone deserves a safe, welcoming space to sing it out.
Our Delivery
Through our programmes, we use the power of group singing and music-making to improve wellbeing, reduce loneliness, and build stronger communities. In the past year, we have delivered over 100 sessions, reaching over 100 participants across care homes, Singing Clubs, maternal wellbeing groups, and inclusive ukulele sessions.
Our Programmes
Singing Clubs
Care Home Choirs
Sing It Out Mama
U-Can-Play Ukulele
Weekly singing groups open to all, promoting connection, joy, and resilience.
Dementia-friendly choirs for residents, families, and staff, sparking memory and togetherness.
Baby-friendly sessions supporting maternal mental health, parent–infant bonding, and confidence.
Accessible ukulele sessions that encourage creativity, fun, and shared achievement.
At Think Cre8tive Group CIC, we deliver a family of programmes under the Think Cre8tive umbrella. Each strand is designed to bring people together, improve wellbeing, and reduce isolation — while being adaptable to local community needs.
Singing Club
Our Singing Clubs are open, inclusive weekly groups where people of all ages and backgrounds come together to sing for joy, connection, and wellbeing.
- No auditions, no experience needed — just a warm welcome.
- Accessible repertoire and co-created sessions designed for all voices.
- First session free, encouraging anyone to give it a try.
Impact: Participants report feeling happier, less stressed, and more socially connected. For many, it is a lifeline against loneliness.
Care Home Choir
Our Care Home Choirs bring music, memory, and connection to older adults living in residential care.
- Dementia-friendly repertoire that sparks reminiscence and joy.
- Inclusive sessions for residents, staff, and families to share together.
- Facilitators use trauma-informed practice to create safe, uplifting spaces.
Impact: 92% of care staff report improvements in resident wellbeing, with choirs also strengthening bonds between residents, carers, and families.
Sing It Out! Mama
Sing It Out Mama is a baby-friendly programme designed for new mums, mums-to-be, and parents with infants.
- Gentle, inclusive singing sessions that support maternal mental health.
- Strengthens parent–infant bonding and builds maternal confidence.
- Creates peer support networks, reducing isolation during the perinatal period.
Impact: 82% of mums reported feeling more confident and supported, with many describing the programme as a “lifeline” during early parenthood.
U-Can-Play Ukulele
Uke-Can-Play is a fun and accessible ukulele programme for beginners and improvers alike.
- Group-based sessions where participants learn simple chords and songs together.
- Encourages creativity, laughter, and a sense of achievement.
- Can be run as a standalone programme or alongside Singing Clubs.
Impact: 85% of participants feel more confident after six sessions, with many reporting a lasting sense of pride in learning a new skill.
Our Commitment Across All Programmes
- Inclusion: Every voice and ability is welcome.
- Wellbeing: Programmes are designed with mental health and social connection at their core.
- Evidence: Impact is measured using NHS-recognised tools such as SWEMWBS and ONS4.
- Sustainability: Facilitator training, CPD, and licensing ensure long-term delivery in communities.
Our Mission & Theory of Change
Our Mission
At Think Cre8tive Group CIC, our mission is simple but powerful:
to use singing and music as tools for wellbeing, connection, and resilience in communities of all ages.
We believe:
- Everyone has a voice and deserves to be heard.
- Singing is not about performance, but about participation.
- Music has the power to reduce isolation, improve mental health, and bring people together.
Through our Singing Clubs, Care Home Choirs, Sing It Out Mama groups, and U-Can-Play Ukulele sessions, we create safe, inclusive, and joyful spaces where people can flourish.
Our Theory Of Change
Inputs (What we invest)
- Skilled facilitators trained in inclusive, trauma-informed practice
- Volunteer and community support
- Partnerships with NHS, councils, and community organisations
- Evidence-based tools and resources (songbanks, session frameworks, wellbeing measures)
- Funding and licensing support
Activities (What we do)
- Deliver weekly Singing Clubs, Care Home Choirs, Sing It Out! Mama, and U-Can-Play sessions
- Provide training, CPD, and supervision for facilitators
- Build partnerships with health, social care, and community networks
- Gather monitoring and evaluation data aligned with NHS/social prescribing frameworks
Outputs (Immediate results)
- Regular singing and music-making sessions in local communities
- Accessible, welcoming spaces for participation
- Peer support, friendships, and community building
- Measured improvements in wellbeing scores (SWEMWBS, ONS4)
Outcomes (Medium-term changes)
- Improved mental wellbeing (reduced anxiety, improved mood, greater resilience)
- Increased social connection and reduced loneliness
- Greater confidence and self-expression for participants
- Improved care home environments and staff morale
- Enhanced parent–infant bonding and maternal confidence (Sing It Out! Mama)
Impact (Long-term difference)
- Stronger, healthier, more connected communities
- Reduced pressure on NHS and social care services through preventative wellbeing support
- A national network of facilitators delivering sustainable, evidence-based programmes
- A culture shift where singing and music are recognised as essential for wellbeing at every stage of life
Headline Impact Results
In the past year, Think Cre8tive Group CIC has delivered musical programmes across communities, care homes, and maternal wellbeing settings. Our evidence shows clear and consistent improvements in mental wellbeing, social connection, and confidence.
Quantitative Data (at a glance)
Our Impact This Year
💛89%
🤝75%
👩🍼82%
🏡92%
of participants report improved mood and reduced stress (using SWEMWBS)
made new social connections
of new mums felt more confident and supported after sessions
of care home staff observed improved resident wellbeing (improved atmosphere, staff morale)
Qualitative Data (stories of change)
“The Singing Club is the highlight of my week. I feel lighter and happier afterwards.” – Singing Club Participant
“Singing with my baby helped me bond in a way I didn’t expect.” – Sing It Out! Mama participant
“When the choir sings, residents come alive. Families notice it, staff feel it – the whole home changes.” – Care Home Manager
What This Means
Our programmes do more than provide enjoyable activities — they create lifelines of support, joy, and belonging. By embedding singing and music in community and care settings, we are:
- Reducing loneliness and isolation
- Supporting mental health and resilience
- Strengthening intergenerational and family connections
- Offering cost-effective, preventative interventions that ease pressure on health and social care services
Aligned To National Priorities
Our programmes don’t just create joy in the moment — they directly support the priorities set out by the NHS, Arts Council England, and local authorities. By embedding singing and music into community and care settings, we deliver cost-effective, preventative interventions that align with national strategies for health and wellbeing.
NHS Long Term Plan & Social Prescribing
- The NHS Long Term Plan calls for a shift towards prevention and early intervention in health.
- Our Singing Clubs, Care Home Choirs, and Sing It Out Mama groups directly support social prescribing pathways, giving GPs and link workers evidence-based activities to improve mental health, reduce loneliness, and support resilience.
- This reduces demand on NHS services by addressing wellbeing at community level.
Arts Council England – Let’s Create (2020–2030)
- The Let’s Create strategy envisions a country where creativity and culture are accessible to everyone.
- Our programmes embody this mission: they are inclusive, participatory, and accessible to all, regardless of ability, background, or age.
- By training facilitators and licensing programmes, we build a sustainable creative workforce, another key Arts Council goal.
Maternal Mental Health Strategy & Early Years Priorities
- The UK Government and NHS have prioritised perinatal mental health as an area for targeted support.
- Our Sing It Out Mama programme aligns directly with these priorities, providing safe, baby-friendly spaces that reduce isolation, improve maternal confidence, and strengthen parent–infant bonding.
Local Authority Priorities
- Councils across the UK are focused on tackling loneliness, isolation, and health inequalities.
- Our Singing Clubs and Care Home Choirs are low-cost, high-impact community interventions that deliver exactly these outcomes.
- By working in partnership with councils, housing associations, and community groups, we create joined-up local solutions to national challenges.
In Summary
- Our work aligns with and advances national priorities by:
- Supporting prevention and community wellbeing (NHS Long Term Plan)
- Making culture inclusive and participatory (Arts Council England)
- Improving maternal mental health and early years support (NHS strategy)
- Tackling loneliness and inequality at a local level (councils and charities
Through singing and music, we turn policy into practice — creating healthier, more connected communities across the UK.
Case Studies
Our work changes lives — not just through numbers, but through the stories of the people and communities we support. These case studies highlight the power of singing and music to improve wellbeing, strengthen connections, and bring joy at every stage of life.
🎶 Singing Club – Finding Connection and Confidence
Participant: Mary, 52
Mary joined her local Singing Club after being referred through a social prescriber. She had recently lost her partner and was feeling isolated and anxious.
At first, she worried about not being “a singer,” but quickly discovered the club was welcoming and pressure-free. Over a few weeks, she built new friendships, found joy in the music, and began to feel more confident.
Mary’s words:
“The Singing Club is my lifeline. I leave feeling lighter every week, and I’ve made real friends here. It’s given me back a sense of belonging.”
🏡 Care Home Choir – Transforming the Atmosphere
Care Setting: Bolton Care Home
Staff noticed residents becoming increasingly withdrawn, with little engagement in daily activities. The introduction of a weekly Care Home Choir changed this dynamic dramatically.
Residents who rarely spoke began to sing along, families were moved to tears seeing their loved ones re-engaged, and staff reported a calmer, more positive environment.
Staff reflection:
“When the choir sings, residents come alive. It lifts everyone — residents, families, and staff alike. It’s the highlight of our week.”
👩🍼 Sing It Out Mama – Supporting Maternal Wellbeing
Participant: Aisha, first-time mum
Aisha struggled with postnatal anxiety and felt nervous leaving the house with her baby. A health visitor suggested Sing It Out Mama.
In the sessions, Aisha found a safe, baby-friendly space where she could relax, sing, and connect with other mums. Over time, her confidence grew, and she reported feeling less isolated and more bonded with her baby.
Aisha’s words:
“Coming here helped me feel like myself again. Singing with my baby gave me a new way to connect with her, and I’ve made friends who really understand.”
🎸 U-Can-Play Ukulele – Building Skills and Belonging
Participant: Dave, 38
Dave had always wanted to learn an instrument but felt it was “too late.” He joined U-Can-Play Ukulele after seeing a poster at his local library.
By the end of the 6-week course, Dave could play several songs and felt a huge boost in confidence. More importantly, he’d joined a new community of friends and rediscovered his creativity.
Dave’s words:
“I never thought I’d be able to play an instrument. Now I can play songs for my kids at home, and it feels amazing. This group gave me confidence I didn’t know I had.”
In Summary
These stories show how our programmes:
- Reduce isolation and loneliness
- Support mental health and wellbeing
- Strengthen family and community bonds
- Build confidence, creativity, and resilience
Why This Matters
Our work aligns with NHS and Arts Council England priorities, supporting preventative health, social prescribing, and community wellbeing. We create spaces where voices are heard, confidence is built, and joy is shared.
Partnerships & Collaboration
Collaboration is at the heart of everything we do. We know that sustainable impact comes from working alongside health professionals, community organisations, funders, and volunteers to embed singing and music into everyday wellbeing.
- NHS/social prescribing link workers
- Local councils
- Arts Council England funding
- Community organisations, volunteers, facilitators
NHS & Health Partners
We work closely with GP practices, social prescribing link workers, and NHS trusts to provide evidence-based activities that support mental health, reduce isolation, and improve resilience.
- Singing Clubs are regularly prescribed as part of social prescribing pathways.
- Sing It Out Mama aligns with perinatal mental health services.
- Care Home Choirs support dementia care and wellbeing priorities.
Local Authorities & Councils
Our Singing Clubs and Care Home Choirs are delivered in partnership with local councils, housing associations, and adult social care teams.
- We contribute to loneliness reduction strategies.
- We provide low-cost, high-impact interventions that strengthen community cohesion.
- Our programmes help councils deliver on public health and wellbeing priorities.
Arts & Cultural Organisations
As a creative community interest company, we also collaborate with arts organisations, festivals, and cultural networks.
- Supporting Arts Council England’s Let’s Create strategy by widening participation.
- Building a sustainable creative workforce through facilitator training and licensing.
- Partnering on joint projects, residencies, and creative commissions.
Volunteers & Community Champions
Our programmes are strengthened by volunteers who support facilitation, participant engagement, and community outreach.
- Volunteers extend our reach and help ensure sessions are welcoming and inclusive.
- Partnerships with local volunteer centres and universities provide placement opportunities for students in health, music, and social care.
Funders & Supporters
Our work is made possible through the support of funders and sponsors who share our vision for healthier, more connected communities. Recent partnerships include:
- Arts Council England
- Local councils and CCGs
- Charitable trusts & foundations
- Corporate partners through CSR initiatives
In Summary
Partnerships allow us to:
- Scale delivery in a sustainable way
- Align with health, cultural, and community priorities
- Embed singing and music into wider wellbeing systems
- Ensure lasting change through shared ownership and collaboration
Together, we create more than just singing groups — we create networks of support, joy, and resilience.
Monitoring & Evaluation
At Think Cre8tive Group CIC, we are committed to demonstrating the impact of our programmes with robust, evidence-based monitoring and evaluation. This ensures our work not only creates meaningful change for participants but also contributes to wider learning across health, arts, and community sectors.
- Tools used: SWEMWBS, ONS4, attendance logs, wellbeing trackers
- Participant reflection sheets
- Volunteer/facilitator feedback loops
- Data collection process (pre/post surveys, qualitative interviews)
Our Approach
We use a blended evaluation model that combines quantitative wellbeing measures with qualitative stories of change. This balance allows us to capture both the scale of our reach and the depth of individual impact.
Quantitative Tools
We use NHS-recognised and nationally benchmarked tools, including:
- SWEMWBS (Short Warwick-Edinburgh Mental Wellbeing Scale): Measures improvements in mood, resilience, and overall wellbeing.
- ONS4 Wellbeing Questions: Captures changes in life satisfaction, happiness, anxiety, and sense of purpose.
- Session Attendance Logs: Tracks participation and retention across Singing Clubs, Care Home Choirs, Mama sessions, and Uke-Can-Play Ukulele.
- Health Referrals & Social Prescribing Data: Records referrals from GPs, link workers, and health visitors.
Qualitative Tools
To complement the numbers, we gather stories and reflections that show the human side of change:
- Participant Reflection Sheets: Simple, accessible templates for people to record their experience after sessions.
- Facilitator & Volunteer Logs: Observations on participant engagement, atmosphere, and group dynamics.
- Case Studies: In-depth stories highlighting transformational journeys.
- Family & Staff Feedback (Care Homes & Mama): Captures the ripple effect of impact on carers, relatives, and babies.
Data Collection Process
- Baseline & Follow-Up: Wellbeing surveys are completed at the start and end of programmes.
- Regular Check-Ins: Quick “mood check-ins” at each session help track immediate benefits.
- Mixed-Methods Evaluation: We triangulate survey data, attendance records, and personal testimonies to build a full picture of impact.
- Data Integrity & Ethics: All data is collected securely, anonymised, and participants give informed consent.
Learning & Continuous Improvement
Monitoring is not just about reporting to funders — it drives our own improvement.
- Data is reviewed quarterly by the leadership team.
- Findings shape programme design, facilitator training, and resource development.
- We share learning with partners, NHS link workers, and cultural networks to strengthen sector-wide understanding of singing and wellbeing.
In Summary
Our evaluation approach shows that Singing Clubs, Care Home Choirs, Sing It Out Mama, and U-Can-Play Ukulele all contribute to:
- Improved mental wellbeing
- Increased social connection
- Reduced loneliness and isolation
- Greater confidence, resilience, and self-expression
By combining rigorous evaluation with powerful human stories, we can demonstrate not only that our programmes work — but that they change lives.
Looking Ahead
We are proud of the difference our programmes have made so far — but we know the need for creative, community-based wellbeing support continues to grow. Over the next five years, Think Cre8tive Group CIC will expand our reach, strengthen our evidence base, and build a sustainable delivery model that ensures singing and music remain at the heart of community wellbeing.
1. Expanding Regional & National Reach
- Scale Singing Clubs across Greater Manchester and the North West, creating a model that can be replicated nationally.
- Grow Care Home Choirs, embedding singing as part of regular care home activity.
- Increase the reach of Sing It Out Mama, working with NHS perinatal mental health teams and children’s centres.
- Roll out Uke-Can-Play Ukulele as a flexible programme for communities, schools, and wellbeing hubs.
2. Building the Facilitator Network
- Train and licence more facilitators through our comprehensive training and CPD offer.
- Provide ongoing peer supervision and reflective practice to ensure quality and sustainability.
- Create an active national network of practitioners sharing resources, learning, and best practice.
3. Strengthening Partnerships
- Deepen collaboration with NHS trusts, social prescribing networks, and local authorities.
- Expand partnerships with arts organisations, universities, and cultural festivals to co-deliver innovative projects.
- Grow our base of funders and sponsors, ensuring long-term sustainability.
4. Enhancing Monitoring & Evidence
- Continue to embed NHS-recognised wellbeing measures such as SWEMWBS and ONS4.
- Strengthen our data collection systems to demonstrate impact at local and national levels.
- Share learning and contribute to sector-wide research on singing, music, and health.
5. Sustainability & Legacy
- Develop a licensing and partnership model that allows community organisations, NHS trusts, and charities to deliver our programmes long-term.
- Secure multi-year funding agreements to ensure stability and growth.
- Build a legacy where singing and music are recognised as essential tools for wellbeing across all life stages.
In Summary
Our vision is bold but achievable:
to create a nationwide movement where Singing Clubs, Care Home Choirs, Sing It Out Mama, and U-Can-Play Ukulele are available in every community, supporting wellbeing from cradle to care.
Together with our partners, funders, and communities, we will ensure that everyone has the opportunity to find their voice, share their song, and belong.
Our Vision
A nationwide movement where singing & music are recognised as essential toold for wellbeing, connection a& resilience – accessible from cradle to care.
Our Goals
- Expand Singing Clubs, Care Home Choirs, Mama & Ukulele nationally
- Train & support a national network of facilitators
- Embed singing in NHS pathways, care homes & community wellbeing
- Develop a sustainable licensing & partnership model
Our KPIs
- 10,000+ participants supported annually
- Measurable wellbeing, confidence & social connection improvements
- Singing embedded as a regular care home intervention
- Recognition as a national leader in singing for wellbeing