Marketing and Communications Policy

Organisation: Think Cre8tive Group CIC

Date Adopted: 1 October 2025

Review Date: 1 October 2026

Responsible Officer: CEO / Marketing & Communications Lead

1. Policy Statement

Think Cre8tive Group CIC is committed to clear, inclusive, and ethical marketing and communications. Our communications reflect our values of creativity, inclusivity, wellbeing, and community empowerment. This policy ensures consistency across all platforms and protects the reputation of the organisation.

2. Purpose

The purpose of this policy is to:

  • Provide a consistent approach to all marketing and communications activity.
  • Ensure communications are accessible, inclusive, and aligned with our mission.
  • Protect the reputation and integrity of Think Cre8tive Group CIC.
  • Maximise awareness, engagement, and participation in our programmes.

3. Scope

This policy applies to:

  • Internal and external communications.
  • Marketing materials (print, online, digital, video, and social media).
  • Press, PR, and media relations.
  • Partnerships and co-branding.

4. Principles

All communications should be:

  • Accurate – truthful, fact-checked, and up to date.
  • Inclusive – using accessible and inclusive language, reflecting diversity.
  • Respectful – portraying participants, partners, and communities with dignity.
  • Consistent – aligned with organisational brand guidelines and tone of voice.
  • Transparent – clear about funding acknowledgements and partnerships.
  • Positive & Empowering – promoting wellbeing and community benefits.

5. Branding & Visual Identity

  • All materials must use the approved Think Cre8tive Group CIC branding (logo, colours, fonts).
  • Funders and partners must be acknowledged in line with contractual obligations.
  • Any co-branding requires prior approval from the CEO or Marketing Lead.

6. Accessibility

  • Communications must meet accessibility standards (e.g. alt-text for images, plain English, captions on videos).
  • Printed materials should be available in large print and alternative formats where requested.
  • Online materials should aim to comply with WCAG 2.1 AA accessibility standards.

7. Digital & Social Media

  • All organisational accounts are managed by the Marketing & Communications Lead (or designated staff).
  • Staff and volunteers must not create unofficial accounts or speak on behalf of the organisation without permission.
  • Social media use must respect safeguarding, data protection, and confidentiality policies.
  • Negative or critical engagement online will be handled professionally and escalated if needed.

8. Press & Media Relations

  • Media enquiries must be referred to the CEO or Marketing Lead.
  • Press releases must be approved before publication.
  • Staff, volunteers, and participants must not give interviews or statements on behalf of the organisation without authorisation.

9. Use of Images & Stories

  • Written consent must be obtained before using any participant images, recordings, or personal stories (via Media Consent Form).
  • Images and stories must be used respectfully, without stereotyping or exploitation.
  • Participants have the right to withdraw consent at any time.

10. Monitoring & Review

  • Marketing activity will be monitored through engagement metrics, feedback, and participation data.
  • The CEO/Marketing Lead will review activity quarterly.
  • This policy will be reviewed annually to ensure compliance and effectiveness.

11. Related Policies

  • Safeguarding Policy
  • Data Protection & GDPR Policy
  • Equality, Diversity & Inclusion Policy
  • Volunteer Policy
  • Code of Conduct
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