Sing it Out! Think Cre8tive Press Release

PRESS RELEASE

FOR IMMEDIATE RELEASE

First Ever Care Home App For Singing

The world’s first ever music app for care home singing has launched in Bolton through local social enterprise, Think Cre8tive Group CIC (Community Interest Company).

This locally-based non-profit has taken on the health benefits of music and created the “Sing it Out Think Cre8tive” app for Apple and Android, using singing for health. Bolton-based business partners Frances Turnbull, Pamela Eaton and Wakefield-based Melanie Cossins were inspired by articles and videos showing the effects of music for dementia, music for Parkinson’s, music for COPD (Chronic Obstructive Pulmonary Disease) and music for PND (postnatal depression).

“Our combined skills in music, education and health care gave us the perfect background to develop and deliver programs to local care and residential homes, and then use this experience to create a free app for use with our clients and beyond,” said CEO Frances Turnbull. “The background singing of my community choir, the Bolton Warblers, provides real voices

This development comes off the back of their first conference on singing training for community groups, hosted and supported by local housing group, Bolton at Home. Keynote speaker Dr Kat Taylor (Clinical Psychologist and Arts and Innovation Programme Manager for Greater Manchester) applauded the group’s efforts, commenting that Manchester was internationally known for being innovative, and were becoming national leaders in developing the arts for health.

“We have witnessed amazing transformations. Independent living residents who once argued non-stop now consider each other family. People who cannot remember what they did 10 minutes ago transform from angry and frustrated individuals into laughing, smiling friends. They may not remember what they did, but they remember how they felt,” said Health Director, Pamela Eaton.

There is growing evidence of the power of music to influence nations and cultures, like the Ebola song by Liberian music producers that stopped the spread of the disease in its tracks. Even the World Health Organisation is standing up and taking notice, publishing the first report on the importance of the arts in fighting poor health and inequality by Dr Daisy Fancourt, associate professor in behavioural science and health. This publication is spearheading a number of additional studies through UCL involving multiple partners exploring the effects of the arts on dementia, Parkinson’s and postnatal depression.

Wakefield-based Financial Director and musician, Melanie Cossins, has already developed and produced 3 programmes geared at reducing and/or preventing the effects of postnatal depression on new mothers which have run in both Wakefield and Bolton.

“Having experienced first-hand the debilitating effects of postnatal depression and then personally finding my way through music, I was thrilled to receive a Community Initiative of the Year award for developing this program, and now we have it available on our new app, too.”

Karen Thomas, Sustaining Tenancy Advisor in Extra Care Housing for Bolton at Home, and one of the group’s first Singing Champions, said this about her residents who ended up performing in The Midland Hotel, Manchester, “It may have taken a Bailey’s and coffee to get them to join us,  but it’s the singing that made them stay. It’s changed our lives.”

The Sing It Out Think Cre8tive app is available now on the App Store (shorturl.at/duKLO) and Google Play (shorturl.at/STU07).

Editor notes:

  1. Think Cre8tive Group CIC is a non-profit company number 11184273, incorporated on 2 February 2018.
  2. Frances Turnbull is CEO and has a master’s degree in education from the University of Cambridge, a BSc in Psychology from the Open University and Certificate in Music and Movement in the Early Years from Canterbury Christ Church University.
  3. Melanie Cossins is Financial Director and has an honours degree in broadcasting and sociology from the University of Leeds, and a British Kodaly Academy certificate in early years music.
  4. Pamela Eaton is Clinical Director and has a master’s degree in health services management (University of Manchester), honours degree in health studies with linguistics, registered general, children’s and school nurse, and registered health visitor, with nursery (NNEB) and teaching (PGCE) qualifications.
  5. Care home singing programs will be available shortly through Amazon as books and CDs under Sing It Out! Recycled Teenagers.
  6. Programs for new mums 1-3 are already available through Amazon as books and CDs under Sing it Out! Mama, as well as Amazon Alexa.
  7. Intergenerational singing program 1 is available through Amazon as a book and CD under Sing it Out! Everyone Aloud, as well as Amazon Alexa.
  8. Sing it Out! Mama won an award from Efficiency North in 2019.